Speakers: C.C. Chapman, Managing the Gray/Accident Hash and Mitch Joel, Six Pixels of Separation
This session is geared to be heavily question and answers because we want to help YOU work on building your brand. We will keep the slides to a minimum and the discussion as active as possible.
The concept is simple but one that many people miss. This is not only for podcasts looking to make money. It's important for everyone to think about their self brand and what it means to them.
Audience submitted question:
* Can you touch on how to balance personal brand w/corporate brand for corporate podcasters?
A Few Key Ideas
Corporate Storytelling
Know Your Personal Brand
Mental Tatoos and Branding
15 Second Elevator Pitch
Don't Emphasize The Technology, Emphasize the Content
Learning you personal story through feedback from others in the social media space
In Marketing, "Always Talk To Strangers" / "It's all about who knows you" -Mitch Joel
"One to one is not always- one to one and it ends there"
Would you like to sire next to you at dinner? -The Economist
Typically the one to many conversation was one that only companies and large brands could have thorugh spending a lot of money on advertising- New technology has allowed everyday people to employ "real power" to talk to "the many"
The most powerful voting tool ever- The Mouse
"Be you Becuase Others Are Already Taken" - Mitch Joel
Tags: podcasting, podcamp, cc chapman, mitch joel, marketing, branding, pr
Powered by Qumana