Rapper MGK Says What All Of Us Are Thinking

Okay, I am just kidding. I am excited a bit excited to play around with Windows 8, but man is this a screw up. I am thinking about my experiences as a marketer and agency guy and wondering, how does this happen!? How has Microsoft fostered such a culture of catastrophe that, even at the retail level, things get messy. 

I suppose there is no way that MSFT could have known about this--and I bet that rapper MGK was planning this the whole time, knowing all of the press he would get from it (who is this guy anyhow...now I know and you know what, he sounds pretty good).

Well, once again, enjoy a good laugh at Microsoft's expense :)

Start Spreading The News

An interesting recap of some stats on the consumption of new in a fragmented media world. While I am really just reposting something that is a recap of a study done, it struck me as interesting that my little piece of commentary on top of commentary on top of data could be of value.

I am reminded of one of my favorite misunderstood poems of the 20th century. A poem in which a wanderer is led from path to path, tasked with making decisions and revisions which a minute will reverse--or so some think (no, I am not talking TS Elliot here).

And both that morning equally lay

In leaves no step had trodden black.

Oh, I kept the first for another day!

Yet knowing how way leads on to way,

I doubted if I should ever come back.

Apple Creates iPhone 5 Ligthning Connector to Target Bartenders

A riddle: Who get's paid, for the most part, in cash, does not have to claim all their tips for tax purposes (come one, we know the truth) and benefits highly from from customers staying around for as long as possible?

Transient

The answer: Bartenders!

So who better to milk for that tax free, cash money?

Enter the lightning connector. Not only do bartenders have to continue to keep their patrons happy, they now have to go out and get new, 30 dollar connectors to do so. Way to go Apple, brilliant strategy!

30 dollars is a small price to pay to keep them tips coming in!

30 dollars is a small price to pay to keep them tips coming in!

How I Got To Be So Great (hint: it involved Flash)

First off, for all of you Flash haters out there remember this--Flash made the web interesting when it wasn't. It made the web beautiful and interactive when it wasn't. As a huge proponent of HTML5, I say to you, "don't forget your roots, man!"

Transient

Now on to the point of this post, how I got to be so great. Somewhere between meditation and insanity lies the secrets behind my greatness and I am going to share it with the world today. Here is how I got so great. Each morning, since 1999, the first thing I did (and still do) every day is watch this for 5 minutes. I urge you to do the same. Your welcome.

Twitter API Changes Will Ease Brand-to-Consumer Connection | ClickZ

Twitter is one of the first examples of a website shifting to a web service, said Adam Broitman, chief creative strategist at Something Massive. "There are and were other web services, but what Twitter basically did is they created a service without any real precedent for monetization," he said. "Yes, it sucks for everyone who built a business on top of another business," Broitman added. "If you're going to build a business on top of someone else's business, do so with caution." Indeed, that also goes for any brand that is building its entire presence on Facebook or Twitter, for example. Brands should tread lightly and play the field to diversify when and where they engage with consumers, Broitman advices.

Get Ready for the Loyalty Marketing Renaissance of 2013 | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

For those of you that have seen some things I have written lately, you probably have noticed that I have been fixated on loyalty. With the cost of acquisition being so high, it seems the place to focus. Take a look at my new piece on Adage. 

Why Brands Are the Key to GroupMe's New Business | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

My new piece for AdAge. When I heard about this product I had the thought that the trend in group messaging was symbolic for a larger trend that had to do with social media groups leaving the digital ecosystem to do real world things together.  A bit like Foursquare, but with more emphasis on people in the real world interacting with one another. I spent a few days thinking about how brands can capitalize

 on this trend and I do not think that branded experiences are the only way to go--there is a lot of learning to be had here. 

Take a read, I would love to hear your thoughts.

Will The App Store Be Dead By 2015

The Decision Not to Call Our Shop, "Poop"

I recently had the chance to chat with Rich Cherecwich about the genesis of Circ.us. There were many reasons we went with the name; many of which are too deep for the hoi polloi (don't worry, I am not referring to you), so I went with the simple answer.

An exasperated Professor Richmond (Harry Holma...
Image via Wikipedia


Take a look at what marketing mavens Tom Hespos, C.C. Chapman and I have to say about taking the plunge into starting your own shop.
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Bloody Innovation!

I recently wrote an article promote my marketing masters session at Ad:Tech San Francisco. The article is entitled, "The 3 pillars of advertising innovation"

Article Highlights:

* At ad:tech SF, Broitman, along with other industry experts, will seek to dispel the notion that innovation requires new technology
* The notion of "media as a social affair" has caused one of the most profound climate changes for marketers in the last 50 years
* We are at a crossroads where marketers must ensure that all communications can be accessed everywhere, in a way that makes sense for the way it is accessed

Go have a look. Hope to see you in San Fran next month. I will be around all week.


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Ringleader Broitman Gets Bloody at Ad:Tech SF

 On Wednesday April 21st, from 11-1pm, I will be chairing the Marketing Masters track at Ad:Tech San Francisco entitled, “The Bleeding Edge of Advertising Innovation”. As you can see, I am pretty excited about it: