As you may (or may not) know, I am in the heart of the valley all week attending two conferences. The first one was Graphing Social Patterns, and I am currently at Virtual Worlds 2007.
As you also may (or may not) know is that I tend to take copious notes at these conferences, alas, my Dell battery is crapping out on me (after only a year) and I was not able to live blog today.
After taking a whole day of hand written notes, I am exhausted, and am not in the mood to write it all up. So instead, I am making a list for you :)
6 Things That Second Life and Facebook Have in Common
- Second Life And Facebook are both virtual worlds
- Second Life and Facebook are both persistent environments
- Within Facebook and Second Life, content is social currency
- Second Life and Facebook are both storytelling vehicles, however most of the time, the content is the community
- In both Second Life and Facebook, brands need to adapt to the existing environment and not vice versus or they will certainly fail
- For marketers, Second Life and Facebook must be used as a strategic lever, not a strategy unto itself. If these platforms are not part of some larger push you will most definitely fail.
I have been thinking about social networks and virtual worlds a lot this week (obviously) and have many more things to add to this list, but I added all the items, YOU would not be able to contribute.
Tags: virtual worlds 2007, facebook, social media, marketing, dell, social networks, persistnat worlds, social currency
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