Media Creativity

Read the Article In Mediapost, here is my response, join the conversation!


Amy


I am not sure how I feel about this campaign. You mention brand ambassadors (who I am a huge fan of) but, what value are these ambassadors distributing?


In the this campaign I would not really call these people ambassadors as much as I would street marketers (I know this is merely a semantic distinction but, brand ambassadors can be leveraged in a much more effective manner than merely handing out a gimmick to draw attention to a product).


When boiled down this campaign is in essence a bunch of street marketers handing out gimmicks. I am not that impressed. Perhaps it is clever (well sort of clever) but, I don’t think clever sells as much as value; especially to today’s consumer.



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