Reverse Marketing

I was just listening to Max Kalehoff speak on Across The Sound and he said something which I had not heard before. perhaps the core is nothing new but when he referred to keeping your finger on the pulse of the consumer conversation as "reverse marketing" he forced me to take a second and reflect. I was at ad tech for the past few days and  in all the banter that was going on, rarely did I have to stop and reflect.

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