Chairpersons Remark
Jeff Ernst VP Marketing Fatwire
The Theme-Relvenacy
Brad Wolansky, Director of eCommerce for the Orvis company
Increasing Sales and Conversion via Analytics Driven Active Merchandising
SPV Key Metric- sales per visit
1. Identify the issue
2. Create a clear and succinct statement (an IFB “I firmly believe”)
3. Need to prove IFB with a test
4. Report on the results
Jeff Ernst VP Marketing Fatwire
The Theme-Relvenacy
Brad Wolansky, Director of eCommerce for the Orvis company
Increasing Sales and Conversion via Analytics Driven Active Merchandising
SPV Key Metric- sales per visit
1. Identify the issue
2. Create a clear and succinct statement (an IFB “I firmly believe”)
3. Need to prove IFB with a test
4. Report on the results