Charming little vignettes- Yes
Tidbits of Americana and American Cinema-- Sure
Instilling love in the hearts of the masses and worth the price of production- eh?
That is correct, I am talking about Saatchi's first stab at creating a Lovemark of JC Penny. I really like the spots but, I don'f feel they take chances and they offer no unique selling proposition (as Bob Garfeild does point out,. By the way, ad age's video player really rocks; I guess you know what is really important to me :) ). Not having a traditional ad background I am not the best person to throw stones but, I am a marketer and a consumer so I think I am qualified to have an opinion.
Check out the spots. Let me know what you think.