Fan-Force/Transmedia Storytelling/Experience Planning

Head over to our friends, Fan-Force's blog for a post on the continuing meme surrounding transmedia storytelling and experience planning. It is worth a read!

clipped from

What Prince is proving is:
1. Giving away music doesn’t mean you won’t make any money from it.

2. An artists BRAND is more important than his music…Prince’s BRAND was leveraged to get this deal in the first place

3. The music is just the beginning of the road…the real money is in the added value to your brand, the touring, the merchandising, the licensing.

4. Saying FU to the labels while wearing assless chaps is classic!

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