Head over to our friends, Fan-Force's blog for a post on the continuing meme surrounding transmedia storytelling and experience planning. It is worth a read!
|What Prince is proving is:|
1. Giving away music doesn’t mean you won’t make any money from it.
|2. An artists BRAND is more important than his music…Prince’s BRAND was leveraged to get this deal in the first place|
|3. The music is just the beginning of the road…the real money is in the added value to your brand, the touring, the merchandising, the licensing.|
|4. Saying FU to the labels while wearing assless chaps is classic!|