The one time keepers of the precious "deck", or walled gardens of the mobile space may no longer have the upper hand in negotiations on how they choose to monetize mobile content. According to analysts, search will play a major role in how mobile media will be monetized, and the carriers cannot go it alone.
This article also underscores the importance of Google's potential bid on the 700Mhz "beach front property".
Keep an eye on this space!
Analysts say that search is shaping up to be a key source of mobile advertising revenue, and for carriers to get a piece of the pie, they need to partner with branded, third-party developers like Microsoft.