Consumers Gain Greater Control As Brands Get Fire

[Full Disclosure: Firebrand Is A Client Of Morpheus Media. The Views In This Post Do Not Represent Those Of Morpheus Media or Firebrand]


Are you sick of commercial breaks? Are you sick of brands force feeding irrelevant messages to you during your favorite programming?


Do you hate brands?


Many of you may answer yes to these questions. Many of you have spent most of your life without the ability to skip mass branded messages that have little to do with you. With the rise of time shifting devices, we are now free from the clutches of mass marketing, but who will subsidize our entertainment, and are brands really so bad?


What if you had the chance to control the way in which brands communicated with you? What if you were able to decide when, and on what platform a brand had permission to message you? Perhaps if these things were reality, the way in which you thought about brands would be different.


Enter Firebrand


Firebrand’s “commercials as content” approach to advertising is a new way for consumers and brands to engage in conversational marketing.  Some may not deem Firebrand conversational marketing, as people tend to liken blogs, wiki’s and other Web 2.0 platforms to the common notion of marketing as a conversation, but if you take a moment to think about it, Firebrand’s platform is indeed a way for brands and consumers collaborate.


Think about these aspects:



  • All messaging is opt-in


  • Consumers can create playlists of their favorite content, signifying likes and dislikes

    • They can also embed spots and send to friends to join the conversation



  • Consumers can inadvertently tell brands what their interests are by taking further action online. Consumers have the ability to dive as deeply into branded content as they want.

  • Firebrand features ‘Commercial Jockeys’ or CJs to contextualize commercials. By giving the consumer the ability to put commercials into content blocks, brands can gain feedback on the types of things consumers are interested in relative to their brand

  • Fireband is a multi channel platform and brands can get Feedback as to what content people are watching on which device



Here is a short video describing the platform in further detail.






For More Info Go To:


Firebrand Press Release


Tags: , , , , , ,