Mobile Discovery: What Is It Really Going To Take?

I feel as though I have heard (and admittedly said) the words, "this is the next big thing, it is huge in Asia" a thousand times. This statement is of course in reference to the Quick Response (QR) codes or 2D bar codes.

A few questions to ask are, why have response codes not taken off in the US? What is it going to take take to proliferate this technology? Is it possible that the fact that this is huge in Asia is merely a sociological difference and this type of activity will never be that popular in the US?

I found this case study today that sheds some light on these questions. Let me know what you think.

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