Mobile Marketing Forum Day Two- Mobile Social Networking:A Discussion on the Opportunity

Mobile Social Networking: A Discussion on the Opportunity
What is the future for mobile social networking? Is it the ‘holy grail' for mobile advertising? What are the opportunities for marketers? For content providers? What are the challenges across carriers/devices - ondeck v offdeck? Join this panel of experts as they discuss and debate the opportunity.
Moderator: Nihal Mehta, CEO, buzzd
Andrew Osmak, Sr. VP Business Development, Lavalife Corp.
Justin Siegel, CEO, MocoSpace
Matthew Snyder, Founder and CEO, ADObjects Inc
Scott Hannan, VP Business Development, Pelago Inc.

• Gap in the way that mobile interacts with other type of media


• Mobile, always on, realtime social networking
  
  
  
  • (life streaming, presence sharing)
  
  
  
  


• What is the value proposition behind mobile social networking?
  
  
  
  • Environments where people can come in for "snack" conversations
    
    
    
    • Dating, hooking up
    
    
    
    
  
  
  • for some the mobile phone is the primary source of Internet connectivity
  
  
  • connecting your contact list into your mobile browsing
  
  
  • connectivity across multiple social networks
  
  
  • surprising and delighting consumers based on what we already know about them
  
  
  
  


• WAP versus Mobile Web?
  
  
  
  • WAP is dating yourself at this point
  
  
  • Ubiquity
  
  
  • Communication and Content on the go
  
  
  • Mobile apps evolving into the widget ecosystem
  
  
  
  


• Business models around mobile social
  
  
  
  • the key to raise ad rates will be understanding communities
  
  
  • behavioral is going to play an increasing role in the mobile space
  
  
  
  


• Loopd privcay issues