Bogusky Takes Back The Polar Bears

What do you call a diabetic polar bear with erectile dysfunction? The star of Alex Bogusky's new attack on the soda industry. One might say, "isn't he the guy that promoted burgers all those years?" and if one asked such a question, they would be right. Still, I believe that people can change, and in doing so, have the ability to take extreme measures to right what they feel they have done wrong. 

The spot is pretty good. Not great. It is less powerful than I would like, despite the polar amputee. Not too mention, in the end, when the polar bears poor out their sodas, aren't they just killing fish?

Here is the spot. I would love to know how you feel about it.

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