I gave a keynote in 2013 and part of the presentation was about the power that digital technology can have helping create what i refer to as a "brand value ecosystem". I came up with a few concepts, and stole of a few others and prescribed ways to think about the cross section of product and marketing, and the unique ability that digital technology affords us in extending the core value of products and services.
While the following slides become more clear with my voice over, the definitions should give you something to think about. The entire presentation is on the homepage of this site if you care to go back and watch it.
I look forward to hearing your thoughts and ways to improve upon my model.