MMA at OMMA: The Mobile Marketplace

Marketing Track: Lyceum/Carnegie Room
Session Description:
The Mobile Marketing Association brings together industry experts to discuss the impact m-commerce is having and will have on the mobile marketing industry. Consumers will soon be able to use text messaging to order and have products, samples, rebates and loyalty points fulfilled, all through their mobile device. Meet innovators who are using m-commerce to revolutionize marketing, optimize media, understand their customers and drive sales--and have your questions addressed on what’s next.
Erin Loop, Senior Promotions Manager, CosmoGirl
Todd Anderman, President, Dennis Digital
Kimberly Lyons, Group Director, Innovation/MediaVest
Samantha Saturn, Vice President, Digital Media Marketing, Columbia Records / SonyBMG
Moderator: Mark Kaplan, Co-Founder; Chief Strategy Officer, Assembly

  • The next age in direct to consumer marketing

  • Ubiquitous technical compatibility is a hurdle for the mobile space

  • Mobile Commerce and the shop text marketplace

  • Saturn "we are already engaging in level 1" getting fans content and information via text message

  • Preparing for when consumers what the content via mobile

  • Owning the consumer experience when and where consumers want

  • Changing Relationship with brands

  • The right place at the right time (again)

  • Many layers that can be built into a campaign

  • Next Generation, commerce and WAP

  • part of the key is educating the consumer on how the process works

  • SHOPTEXT- (i am sorry to say I am not that familiar with this, I will find out more and post)

  • MMA helping to make consumers feel more comfortable with transacting through the mobile medium by providing a central body

  • Orchestration of marketing in a meaningful way across all channels

  • Location based programs are the holy grail

  • RFID/Bluetooth

  • Combining Transaction with experience

  • Pontiac G6 campaign

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