There are a couple a doozies in this one!
This is a really well written article about traditional mediation and how the modern user interacts with media and what this means for media companies and marketers. It also draws the similarities and differences between social networking and its cousin user generated content (which often get uttered in the same breath).
The article goes on to discuss engagement and the value proposition of such immersive environments in terms of their ability to engage.
Here are some key points;
- "Social networking, on the other hand, is something potentially deeper — it represents a way to live one’s life online"
- Engagement as "Depth of Participation"
- The integration of ones favorite media into their "Digital Persona" this is really key
Tags: Social Networking, Engagement, Digital Persona, Media, User Generated Content, New York Times, Depth of Participation