Its still the content, stupid!

I realize this is not a new microsite, and that Adrants wrote about it on December 6th but I did not get to it until now. This Vista touting microsite is pretty darn clever. My first approach to judging a microsite is to think about how it adds value to the brand. The value proposition of this site was not apparent initially but then I took a step back and just watched the content and it was pretty funny.

I don't have time at the moment to do a full write up about all the interactivity of this site but there is quite a bit and I recommend taking a look (if you haven't already)

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