Steve Rubel, SVP, Edelman
The Picture in A Picture Web
The widgetosphere :)
See things from other sites from wherever you are
We had a moment of silence for the page view
I don’t think Steve was here when someone showed that slide this morning
Google has changed the way they calculate the impact of widgets
Death of the page view as a “Berlin Wall” type moment
Web 3.0
When websites become web services
You can plug data in anywhere
Content that finds you across distributed platforms
Bite Sized Entertainment—Snack Culture
Technology as steroid or catalyst for social change
Developers have taken ownership of platforms such as Google IG
How do all these platforms connect across various technologies
Mobile is the next big frontier for widgets
Distributed content, embed code was the first step
People don’t have time to go to 400 social networks, we are facing an attention crash
Talked about CBS feeding content to Google Earth
Fit In—Think about how to make your content small so it could fit into wherever people wants to consume it
Share—Web Standards for widgets (Steve wants to see more effort towards sharing)
Google Gadget Ventures
Think Win Win
Connecting-- do you let people connect in a way that is going to be useful to them
Be Open—“The not invented here syndrome is deadly”
Open systems win
Television as a platform for widgets
Tags: steve rubel, widgets, widgetcon, picture in a picture web, web 3.0