Steve Rubel @ Widgetcon-- RAW NOTES

Steve Rubel, SVP, Edelman




  • The Picture in A Picture Web




  • The widgetosphere :)




  • See things from other sites from wherever you are




  • We had a moment of silence for the page view




  • I don’t think Steve was here when someone showed that slide this morning




  • Google has changed the way they calculate the impact of widgets




  • Death of the page view as a “Berlin Wall” type moment




  • Web 3.0




  • When websites become web services




  • You can plug data in anywhere




  • Content that finds you across distributed platforms




  • Bite Sized Entertainment—Snack Culture




  • Technology as steroid or catalyst for social change




  • Developers have taken ownership of platforms such as Google IG




  • How do all these platforms connect across various technologies




  • Mobile is the next big frontier for widgets




  • Distributed content, embed code was the first step




  • People don’t have time to go to 400 social networks, we are facing an attention crash




  • Talked about CBS feeding content to Google Earth




  • Fit In—Think about how to make your content small so it could fit into wherever people wants to consume it




  • Share—Web Standards for widgets (Steve wants to see more effort towards sharing)




  • Google Gadget Ventures




  • Think Win Win




  • Connecting-- do you let people connect in a way that is going to be useful to them




  • Be Open—“The not invented here syndrome is deadly”




  • Open systems win




  • Television as a platform for widgets




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