Nielsen Changes Approach, Comscore Follows Suite

It is undeniable that time spent is a much more valuable metric of measuring the online space than impressions. It looks like Comscore finally agrees.

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ComScore refines web metrics system

Published: July 25 2007 18:18 | Last updated: July 25 2007 18:18

By Carlos Grande

ComScore, a leading measurer of website audiences, is refining its system to help advertisers avoid bombarding a minority of heavy online users and missing less active surfers.

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