It is undeniable that time spent is a much more valuable metric of measuring the online space than impressions. It looks like Comscore finally agrees.
ComScore refines web metrics system
|Published: July 25 2007 18:18 | Last updated: July 25 2007 18:18|
|ComScore, a leading measurer of website audiences, is refining its system to help advertisers avoid bombarding a minority of heavy online users and missing less active surfers.|